Setting up a blog might be an easy task but the process of maintaining and updating it every now and then forces an entrepreneur to not integrate it in their website. It would not be wrong to say that there are ‘n’ numbers of blogs on the web which are currently not updated on regular basis. The prime reasons behind this are:
– A) no time to invest and
– B) ambiguity about the effectiveness of blog in improving the ranking of the website.
In this blog-post, we’re going to explain the role of a blog in boosting your SERP rankings organically and how you can use it optimally to your advantage.
Attracting Traffic and Leads
With the right use of keywords and riding on the trending topic, you can attract traffic to your website when people come to the web looking for information. The more frequently you update your blog, the more traffic your will get and increase the chances of conversion. A HubSpot report supports the aforementioned statement. Another report shows that the more pages your website has, which seems only possible if blogs are added often, you can get 6x more leads.
Furthermore, there are different ways in which you can use a blog to drive traffic. With a blog, you will also get a content bucket to share on your social media handles and invite visitors from there. Another way is to adapt the blog into a newsletter.
Generating Inbound Links
Inbound links to a website are considered as an important element of an SEO strategy. With blogging, you can easily generate such links. By adding a new piece of content which can be resourceful for media and bloggers, you begin the process of accumulating inbound links. They will hyperlink the piece of information that they have added in their write-up to your blog which will lead people to your site for the deeper understanding of the subject.
Ranking for long-tail keywords
Featuring in SERPs for long-tail keywords is an uphill task if you don’t have a blog. By blogging regularly, you will have the option of creating content around topics relevant to long-tail keywords and pushing yourself up the ladder of search-engine rankings.
Inviting Google’s Bots
Google loves to index websites that upload fresh content often and rewards them with better visibility. Riding on trending topics would also give your website a chance to trend. Besides, by writing a blog every now and then, you also get an opportunity to add internal links and carve pathways for search engine crawlers, thereby, effectively spreading Page Rank throughout your website.
As long as we’re talking about advantages of blogging, it also helps in Building Awareness
With the help of a blog you can not only improve your brand’s search visibility but can also spread brand awareness and establish an image of a problem-solver and innovator in your niche. Optimize it with minimal promotion and maximum information. Even if you do it once in a month and the content piece is a high-quality one, it can do wonders for your business. Think of blogging as a way of humanizing your brand and a touchpoint for people to interact with it and build trust along the way.
In need of someone who has the time and skills to write a blog? Our team of SEO copywriters is at your service.
Piece of Advice from our experts
Avoid using a free blogging platform as you may have to compromise with many of the benefits. Host it independently on your business site.
While you may or may not always have budgets to back your campaigns, you always have blog to promote and garner organic attention. Whether small or large, all your campaigns will grab the eyeballs that you wish for if you have a blog.